Atlas Tire And Rubber Company Case Study

Business background the goodyear tire and rubber company is the world s largest tire company with revenues of approximately 14 billion and more than 90 000 employees worldwide.

Atlas tire and rubber company case study. 1 abby mason gba 490 012 cooper tire and rubber company in 2014 2 table of contents issues 1 3 recommendation 1 pestel 2 dominant economic. As the organization strives to establish a superior supply chain in the u s. Obviously tire failure is a leading cause of accidents injury and death. Consider relevant information 4p s analysis cont case study.

View 490 case1 from gba 490 at university of alabama. The united states rubber company uniroyal is an american manufacturer of tires and other synthetic rubber related products as well as variety of items for military use such as ammunition explosives and operations and maintenance activities o ma at the government owned contractor operated facilities. National highway traffic safety administration nhtsa independently tests over 2 400 types of tires annually. Goodyear tire rubber co.

The aquatred launch although goodyear was the leader in u s. Goodyear tire rubber company 12. Goodyear tire and rubber company case study sears. Tire division numerous internal.

It was founded in naugatuck connecticut in 1892. He insisted that customers be allowed to replace their tires with tires from other manufacturers and that they be reimbursed for the costs. Case a3 atlas tire and rubber company 1 executive summary faced with financial and competitive challenges in 200x atlas tire and rubber com pany s new ceo developed a strategic plan that included an initiative to build industry leading supply chain management capabilities. Goodman tire and rubber company case study the u s.

Atlas tire wholesale inc. The ford firestone case professors pinedo seshadri zemel 2 more than 6 months. Atlas tires have deep american roots having been exclusively distributed by standard oil throughout the united states since the mid 1930s. Goodyear tires case study 1229 words 5 pages.

Identify the best alternative case study. Atlas offers ultra modern patterns and cutting edge technology for the passenger light truck and commercial truck tire segments setting the standard for others to follow. The chief executive officer ceo of ford jacques nasser thought that this recall format was too slow and unacceptable. Its largest unit north american tire provides original equipment and replacement tires.

Consider relevant information swot analysis cont wsom bafi 403 goodyear tire rubber company valuation 11. In 2015 they issued over 900 recalls affecting 51 million vehicles nationwide.